Pre-Sold To Paid Prep Pre-Work:
Section #2 - Gathering Your Sales Positioning Points
Here's a list of the sales communication strategy prep
videos inside the Pre-Sold to Paid Prep.
It is best that you complete as much as possible BEFORE we start the live sessions. We may want to reference something from your content gathering, objection gathering, or testimonial in session 1 to make your storytelling stronger. You never know.
So make it a goal to have it done by the night before Session 1 starts.
******MINIMUM NEEDED FOR SESSION 1:
Video 1 - YOUR PERSONAL STORY CONNECTION POINTS
******NICE TO HAVE FOR ALL SESSIONS:
Video 2 - YOUR OFFER TRANSFORMATIONAL IMPACT
Video 4 - CONTENT GATHERING
******MINIMUM NEEDED FOR SESSION 2 + 3:
Video 3 - YOUR BUYER CONNECTION POINTS
Video 5 - OBJECTION GATHERING
PREP PRE-WORK ASSIGNMENT 1:
YOUR PERSONAL STORY CONNECTION POINTS
-
BEFORE THE EXPERT VERSION OF YOU…
Who were you BEFORE:
the business?
the offer?
the transformation?
the expertise?
the success?
Describe that version of you:
WHAT WERE YOU EXPERIENCING?
What were you struggling with?
What frustrated you most?
What were you emotionally carrying?
What were you craving or hoping would change?
WHAT DID THIS WORK CHANGE FOR YOU?
What did this work help you:
understand?
reclaim?
become?
move through?
make easier?
CLIENT YOU vs. EXPERT YOU
What connection points still exist between you & your buyers today?
Examples:
emotions
fears
frustrations
desires
mindset
patterns
hopes
STORY MINING
List 3 moments, memories, stories, realizations, or emotional shifts you could potentially use in your content: Story 1, Story 2, Story 3
PREP PRE-WORK ASSIGNMENT 2:
YOUR OFFER TRANSFORMATIONAL IMPACT
-
WHAT DOES YOUR OFFER ACTUALLY HELP PEOPLE DO?
2 emotional shifts
2 practical shifts
2 confidence shifts
2 lifestyle shifts
2 identity shifts
2 financial shifts
THEN RANK YOUR TOP 3:
Out of EVERYTHING above… What are the TOP 3 transformations that matter MOST to your ideal buyer?
REFINEMENT REFLECTION - Which transformations:
emotionally land the strongest?
create the strongest buying readiness?
differentiate your work the most?
PREP PRE-WORK ASSIGNMENT 3:
YOUR BUYER CONNECTION POINTS
-
Reach out to 1–3 people who’ve experienced your work OR reflect deeply on past client conversations, DMs, notes, consults, or sessions.
Ask them or reflect:
Why were they originally interested in your work?
What almost stopped them from saying yes?
What made them finally move forward?
What did your work help them feel, experience, or understand?
BUYER PATTERN REFLECTION
What emotional patterns are you noticing?
WHAT LANGUAGE STOOD OUT? Write down exact words, phrases, emotions, or identity statements your buyers used.
WHAT SURPRISED YOU MOST?
PREP PRE-WORK ASSIGNMENT 4:
YOUR BUYER CONNECTION POINTS
-
Reach out to 1–3 people who’ve experienced your work OR reflect deeply on past client conversations, DMs, notes, consults, or sessions.
CONTENT TYPE #1: Gather & reflect on content YOU feel best captured, your message, brilliance, perspective, standards, heart
Paste the link, copy the text / transcript to a document and bring it, screenshot of it, or describe the content
What did you love about it?
What felt strong?
What would you improve?
What still felt unclear?
CONTENT TYPE #2: Gather & reflect on content Content that ACTUALLY performed well
Paste the link, copy the text / transcript to a document and bring it, screenshot of this high performing content, or describe it
What emotionally landed?
What created movement?
What connected?
What do you think made this perform well?
CONTENT COMPARISON REFLECTION
What patterns do you notice between the aligned content vs. high-performing content?
Don’t forget to GATHER THESE FOR THE LIVE SESSIONS:
copy the text / transcript to a document
links
screenshots
DMs
comments
consult notes
sales conversations
PREP PRE-WORK ASSIGNMENT 5:
OBJECTION GATHERING
-
Reach out to 1–3 people who’ve experienced your work OR reflect deeply on past client conversations, DMs, notes, consults, or sessions.
OBJECTION TYPE #1: BRAIN DUMP YOUR OBJECTIONS (Set a timer for 3 minutes max as you write down every one of these you can think of:
hesitations
fears
delays
questions
objections
you hear from buyers.
NOW IDENTIFY YOUR TOP OBJECTION: Which objection feels MOST important to solve right now? WHY THIS ONE? Is it:
the one you hear the most
impacting sales the most
emotionally ready buyers still get stuck here
the most frustrating
the one that feels heaviest emotionally
REFLECTION
YOUR CURRENT RESPONSE - What do you currently say back to buyers when this objection comes up?
What would you improve?
What still feels unclear?
What do you WISH you would’ve said?
What truth, story, client result, or experience proves this objection wrong?
_______________
OBJECTION TYPE #2: THE OBJECTION YOU HANDLE WELL - Identify ONE objection you feel you already respond to strongly.
What objection was it?
What did you say?
Why do you think it worked?
What emotionally landed for them?
What shifted after your response?
Don’t forget to GATHER THESE FOR THE LIVE SESSIONS:
Notes from consults and sales conversations or a copy of your sales script / transcript to a document
screenshots
DMs
comments
notes