Access Your Prep Pre-Work Mini Course Here!
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START HERE! 💚
WELCOME MESSAGE FROM KIERRA!
This mini course is designed to help you prepare by guiding you through gathering key sales messaging and positioning points. This will help you identify where you’d like to focus your real-time refinement.
Let me take a moment to introduce some & remind others of an important concept I call The Compound Conversion Effect.
Connection and conversions build over time and on top of one another. Refining 1 thing today helps elevate 3 things in a week, then 5 things in a month which becomes 10 things over the quarter, and ends up being 20 things throughout the year. ALL of them work together and get sprinkled across your sales, marketing, content, and visibility activities, assets, and automations. It’s about them working together COLLECTIVELY. The power is in what EACH one of them contributes to your buyer touchpoints along your buyer pathway to build better, deeper, faster buyer readiness.
You know the saying, Rome wasn’t built in a day?! … Well, neither are the refinements you’ll do for your next level results and revenue!
So, as you go through the prep work lessons, you will hear me as I’m guiding you and gathering key sales messaging points. Say to grab one of something maximum three of something. That is because I don’t want you to get lost in the quantity. I am inviting you to trust the one or even two so that we can simply get started. I want you to know going in that it’s safe for you to set the expectation that you already are going to refine better in 30 days, in four months, in a year. But we will not be able to get there if you get stuck, spiral, get self judgment, overthink the first one or two. This is about you beginning to learn a refined process that recalibrates how you have approached your sales messaging, positioning, and communication across your business. Trust the one we will go back and get more. We need a place to start.
So know that one story, one objection, one client profile of your most ideal client that you’ve worked with, and one testimonial is enough for us to get started. Women have used one of these elements not y’all just one inside multiple clients in a week. Do not let yourself think more is more here. Less is more because it gives us space to go deeper.WHAT TO DO NEXT
Make sure you have bookmarked (saved) this page on your devices.Make sure you have marked your calendar with the days and the times of the live refinement sessions. (See the butt and below to go back to the next steps page where the schedule for your workshop is listed).Before you dive into the videos, be sure to click the button below for the workshop so you capture your notes there while you watch. When you hit the button below, you’ll gain access to a View Only copy of the pre-work prep worksheet of which you’ll be able to download or save to your Google Drive. We recommend saving it to your drive. Therefore, you will be able to quickly reference it during our live calls and be ready to share your screen if you are asked to do so during any Hot Seat Coaching and feedback. Therefore, it is best for you to type directly in the document. There are instructions listed there on the first tab of the worksheet on how to save it to your Drive. If you prefer to take notes via pen & paper, please do so however, be sure to come type the main points / a summary that are needed in the document for the sessions.Now, scroll down to begin the first section of pre-work prep videos on the mindset for pre-selling. Be sure to come into the group to share what comes up. If you have upgraded to a VIP Pass or we haven’t opened the community yet, then DM me what comes up for you personally.Then, scroll down to begin the second section of pre-work prep videos. Again, as you move forward, come into the group to share what comes up or DM me if the group isn’t open yet. (VIPers DM me too). These next set of videos will guide you in gathering key sales messaging and positioning points from your personal transformation and brand story to transformational elements around your offer to key points about your ideal client and buyers to gathering content for us to integrate what we work on as well as gathering objections and testimonials for us to amplify and work through together.Make sure your pre-work prep doc is ready for the live sessions with AT LEAST ONE THING FROM EACH PRE-WORK VIDEO. One is perfect!Pop into our community group to let us know you've completed the mini prep course AND tell us how you are going to celebrate! Than, GOOOOO CHILLAX!!!
RETURN HERE AS NEEDED:
QUICK REFERENCE BUTTONS
As you go through the mini lessons below to prepare for the refinement moments coming and the implementation that will be needed to apply + integrate them, feel free to click any of the gold buttons throughout this page to navigate back here to this Quick Reference Buttons area for key resources for the workshop.
Don’t forget to bookmark this page so you can continue to reference it as you make your way through the pre-Work to prepare for this experience.PREP WORKBOOK:
WORKSHOP SCHEDULE:
FACEBOOK COMMUNITY:
QUESTIONS
& SUPPORT:
VIPers:
(USE YOUR PERSONALIZED SUPPORT PASSES):
** IF YOU'D LIKE VIP ACCESS FOR FASTER FEEDBACK & MORE PRIVATE, PERSONALIZED SUPPORT, CLICK THE BUTTON & DM ME "VIP UPGRADE"
Pre-Sold To Paid Prep Pre-Work:
Section #1:
Mindset
Intro Videos
Watch these Pre-Sold to Paid Mindset Intro Videos as part of your pre-work BEFORE the workshop to contribute to strengthening the foundation of your mindset, belief, and conviction, and permission around pre-selling more powerfully, proactively, and purposefully!
This will help set the tone for even greater execution and application throughout the workshop.
MINDSET LESSON 1:
THE CONCEPT OF
PRE-SOLD TO PAID
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In this video, Kierra shares how she sees her perception of pre-selling. With the intention to help you reframe pre-selling for yourself as helping your people emotionally, mentally, energetically, and relationally understand why your work matters. This is so they can self-select and filter for alignment and make decisions before your real-time sales interactions (calls, consultants, DM conversations, presentations, events, etc).
Kierra emphasizes that pre-selling is not manipulation or pressure, but an empowered foundational layer to sales, messaging, and buyer psychology when done right.
One that supports buyers by addressing questions upfront and reducing nervous decision-making & stalling in real time. Because hiding value only prolongs sales cycles and keeps the process reactive, while intentional proactive pre-selling allows faster, deeper support for the right people.
The video opens the door to you stepping into permission around pre-selling.
00:00 Introduction and core concept
01:24 What pre-sold really means
04:28 Buyer power and faster decisions
06:39 Shortening sales cycles
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I share how I define pre-selling. How do you define pre-selling?
How does pre-selling feel for you?
Have you been expecting people to come ready, but not intentionally pre-selling upfront to help them actually come pre-decided or closer to it?
How much have you been pre-selling up until now?
How do you feel you are perceived and seen when you pre-sell?
Where are you pre-selling right now?
Where else do you want to pre-sell more?
What have you believed about people who pre-sell?
How does pre-selling actually help you serve even more?
What do you need to come to terms with about pre-selling?
Who does pre-selling actually give the power to?
What do you need to work through in order to pre-sell more often and/or stronger?
MINDSET LESSON 2:
PERMISSION SLIP
EXERCISE
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This video is where YOU give yourself permission to pre-sell! More frequently! Bigger! Bolder! Wholeheartedly! Unapologetically! Clearer! With more conviction! No unwavering energy! Full belief!
In this video, Kierra invites you to give yourself permission to pre-sell from a place of deeper clarity, confidence, and conviction.
Part of that may also include throughout this mindset section you uncovering WHY you don’t currently pre-sell as often as you’d like or as powerfully as you know you could and truthfully, strong be. AND, why do you WANT to expand this skillset? And redefining pre-selling on YOUR terms for yourself, for your brand, for your work, for your team, for your mission!
Kierra mentions that many women understand sales intellectually but still feel emotionally disconnected, minimizing their expertise or waiting for buyers to “magically get it.” She guides you through creating your own permission slip, an exercise using the prompts shared to explore beliefs that are + aren’t needed now, what clarify is needed, any fears coming out, and how you desire your selling experience to feel + embody.
We’re excited to hear what comes up as you explore the why behind what could be holding your back and reflect on what you will no longer carry into your visibility, message, sales, and marketing approach.
00:00 Pre sold to paid permission
02:56 Sell without fear apologies
05:12 Explore the why deeply
07:34 Identity deserving next level
09:36 Show up imperfect and bold
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What do I need to give myself permission to believe about my work?
What do I need to give myself permission to say more clearly?
What results, transformations, stories, testimonials, expertise, or lived experiences have I been minimizing?
Where have I been waiting for buyers to magically “get it” instead of intentionally helping them emotionally connect to the value of my work?
What parts of my message feel emotionally disconnected, flat, hidden, over-polished, vague, or overly safe?
What kind of buyers, clients, team members, opportunities, partnerships, or support do I truly desire to call in?
What would shift if I stopped selling from hesitation, apology, fear, shrinking, or proving?
What would it look like to normalize buyers arriving more informed, more connected, more bought-in, more aware, & more ready?
What do I want my selling process to FEEL like moving forward?
What am I no longer willing to carry into my visibility, messaging, sales, leadership, or invitations anymore?
Pre-Sold To Paid Prep Pre-Work:
Section #2:
Gathering Your Sales Positioning Points
Here's a list of the sales communication strategy prep
videos inside the Pre-Sold to Paid Prep.
It is best that you complete as much as possible BEFORE we start the live sessions. We may want to reference something from your content gathering, objection gathering, or testimonial in session 1 to make your storytelling stronger. You never know.
So make it a goal to have it done by the night before Session 1 starts.
******MINIMUM NEEDED FOR SESSION 1:
Video 1 - YOUR PERSONAL STORY CONNECTION POINTS
******NICE TO HAVE FOR ALL SESSIONS:
Video 2 - YOUR OFFER TRANSFORMATIONAL IMPACT
Video 4 - CONTENT GATHERING
******MINIMUM NEEDED FOR SESSION 2 + 3:
Video 3 - YOUR BUYER CONNECTION POINTS
Video 5 - OBJECTION GATHERING
PREP PRE-WORK ASSIGNMENT 1:
YOUR PERSONAL STORY CONNECTION POINTS
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Use this video to help guide you in identifying elements of your personal transformation and brand story you want to refine.
Kierra focuses on calling you beyond your traditional brand story and instead refining how you tell your personal transformation story to increase client buy-in.
The goal is recalibrating communication, not showing up as a new person.
Kierra calls you to connect your story as if you were your own client and reflect where you were before by reflecting on what you struggled with, what frustrated you, what you hoped to change, and what you needed to reclaim.
Strengthening this personal transformation storytelling will also help you connect it back to clients, which is what was discussed.
00:00 Refine how you communicate
01:23 Tie story back to clients
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BEFORE THE EXPERT VERSION OF YOU…
Who were you BEFORE:
the business?
the offer?
the transformation?
the expertise?
the success?
Describe that version of you:
WHAT WERE YOU EXPERIENCING?
What were you struggling with?
What frustrated you most?
What were you emotionally carrying?
What were you craving or hoping would change?
WHAT DID THIS WORK CHANGE FOR YOU?
What did this work help you:
understand?
reclaim?
become?
move through?
make easier?
CLIENT YOU vs. EXPERT YOU
What connection points still exist between you & your buyers today?
Examples:
emotions
fears
frustrations
desires
mindset
patterns
hopes
STORY MINING
List 3 moments, memories, stories, realizations, or emotional shifts you could potentially use in your content: Story 1, Story 2, Story 3
PREP PRE-WORK ASSIGNMENT 2:
YOUR OFFER TRANSFORMATIONAL IMPACT
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Use this video to help guide you in extracting even more valuable benefits of your work, what you do, know, teach, and offer so you can leverage it in your sales refinement.
This will help you identify new and elevated elements to talk about around your offer.
Kierra shares the power of refining your offer positioning to heighten value proposition and perception by identifying the most impactful transformation outcomes for your ideal client so you anchor on those more.
Kierra invites you to list two emotional, practical, confidence, lifestyle, identity, and financial shifts, then rank only the top three transformation shifts.
She also mentions Positioning Prioritization, which emphasizes focusing on buyer intimacy and emotionally connecting messaging during the refinement phase, not generating too many options at once.
Staying too general with too many options could lead to unclear expertise & weaker value perception so she recommends niche deeper rather than niche down.
So you can speak on a deeper level to the transformations and value of your work!
00:00 Deepen Your Offer Impact
00:41 Choose Top Three Outcomes
01:45 Positioning Prioritization Focus
03:04 Trust Your Top Three Decisions
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WHAT DOES YOUR OFFER ACTUALLY HELP PEOPLE DO?
2 emotional shifts
2 practical shifts
2 confidence shifts
2 lifestyle shifts
2 identity shifts
2 financial shifts
THEN RANK YOUR TOP 3:
Out of EVERYTHING above… What are the TOP 3 transformations that matter MOST to your ideal buyer?
REFINEMENT REFLECTION - Which transformations:
emotionally land the strongest?
create the strongest buying readiness?
differentiate your work the most?
PREP PRE-WORK ASSIGNMENT 3:
YOUR BUYER CONNECTION POINTS
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Use this video to help guide you in exploring your clients deeper so you can build a stronger buyer profile for your next batch of clients!
In this video, Kierra explains the power of strengthening your pre-selling messaging by understanding your client connection points.
She provides a list of ways you could gather greater insights about your clients and their buying patterns + behavior when it comes to investing in your work. Including, reaching out to 1 - 3 past clients or reviewing client call notes, recordings, Zoom chats, testimonials, and sales conversations to identify where clients were when they started, what made them move forward, what they experienced, and what they needed to understand.
She emphasizes gathering and using the top three points from these client connections with a reminder to never dismiss ‘older’ testimonials
Finally, she touches on merging your personal transformation, your offer impact, and your client stories to create stronger storytelling that sells. Remember, this is about all the things building on top of one another, that’s part of The Compound Conversion Effect!
00:00 Client connection points
02:30 Collecting feedback and testimonials
06:36 Breaking through testimonial doubts
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Reach out to 1–3 people who’ve experienced your work OR reflect deeply on past client conversations, DMs, notes, consults, or sessions.
Ask them or reflect:
Why were they originally interested in your work?
What almost stopped them from saying yes?
What made them finally move forward?
What did your work help them feel, experience, or understand?
BUYER PATTERN REFLECTION
What emotional patterns are you noticing?
WHAT LANGUAGE STOOD OUT? Write down exact words, phrases, emotions, or identity statements your buyers used.
WHAT SURPRISED YOU MOST?
PREP PRE-WORK ASSIGNMENT 4:
YOUR CONTENT GATHERING
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Use this video to help guide you in gathering content to refine your marketing based on both alignment and performance.
Kierra invites you to start with a PURPOSEFUL content, one piece of content that felt most true to you as the creator, noting what you loved, why it felt strong, and any unclear or improvable parts.
Then, a PERFORMANCE based content, which simply means to collect one high-performing piece that had traction, including links or screenshots and notes on what movement it created, what results followed such as leads, DMs, sales calls, or bookings, including what happened when people did not move forward, and what you believed and were told + shown emotionally landed.
0:00 Start With Your Best Post
0:44 Identify What Felt Aligned
1:35 Review Top Performing Content
2:49 Track Leads and Conversions
3:59 Next Steps and Priorities
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Reach out to 1–3 people who’ve experienced your work OR reflect deeply on past client conversations, DMs, notes, consults, or sessions.
CONTENT TYPE #1: Gather & reflect on content YOU feel best captured, your message, brilliance, perspective, standards, heart
Paste the link, copy the text / transcript to a document and bring it, screenshot of it, or describe the content
What did you love about it?
What felt strong?
What would you improve?
What still felt unclear?
CONTENT TYPE #2: Gather & reflect on content Content that ACTUALLY performed well
Paste the link, copy the text / transcript to a document and bring it, screenshot of this high performing content, or describe it
What emotionally landed?
What created movement?
What connected?
What do you think made this perform well?
CONTENT COMPARISON REFLECTION
What patterns do you notice between the aligned content vs. high-performing content?
Don’t forget to GATHER THESE FOR THE LIVE SESSIONS:
copy the text / transcript to a document
links
screenshots
DMs
comments
consult notes
sales conversations
PREP PRE-WORK ASSIGNMENT 5:
YOUR OBJECTION GATHERING
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Use this video to help guide you in gathering buyer objections and solidify one you want to focus on refining first for more effective sales and content.
In this video, Kierra will help you understand how to prioritize which objection you could explore first so you don’t overthink it.
Including a three-minute objections brain dump of every hesitation, fear, and question from potential buyers so you can then choose the one that feels heaviest or hardest to address.
Next, she has you identify the most common top objection you handle well and reflect on why you believe + witness clients emotionally connect to it and move on.
Kierra does touch on her integration strategy around “sandwiching” objections by addressing them upfront in content (reminder this can be done both on and/or offline) and then digging into them in real-time sales interactions such as calls, consultants, DMs, & sales events with questions about what the buyer is nervous about and how they use their time or whatever they bring up.
00:00 Gather buyer objections
02:20 Pick your top objection
03:58 Pre-selling and addressing fears
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Reach out to 1–3 people who’ve experienced your work OR reflect deeply on past client conversations, DMs, notes, consults, or sessions.
OBJECTION TYPE #1: BRAIN DUMP YOUR OBJECTIONS (Set a timer for 3 minutes max as you write down every one of these you can think of:
hesitations
fears
delays
questions
objections
you hear from buyers.
NOW IDENTIFY YOUR TOP OBJECTION: Which objection feels MOST important to solve right now? WHY THIS ONE? Is it:
the one you hear the most
impacting sales the most
emotionally ready buyers still get stuck here
the most frustrating
the one that feels heaviest emotionally
REFLECTION
YOUR CURRENT RESPONSE - What do you currently say back to buyers when this objection comes up?
What would you improve?
What still feels unclear?
What do you WISH you would’ve said?
What truth, story, client result, or experience proves this objection wrong?
_______________
OBJECTION TYPE #2: THE OBJECTION YOU HANDLE WELL - Identify ONE objection you feel you already respond to strongly.
What objection was it?
What did you say?
Why do you think it worked?
What emotionally landed for them?
What shifted after your response?
Don’t forget to GATHER THESE FOR THE LIVE SESSIONS:
Notes from consults and sales conversations or a copy of your sales script / transcript to a document
screenshots
DMs
comments
notes
Click the button to send a private message for support!
OR, text
+1 - 518 - 855 - 1KJC (1552)
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General Questions - Tech, Program Schedule
Need Help or Have a Question Before The Workshop Opens?Mention if it's a "Coaching Question for Kierra" along with your question, where you are , or whatever is coming up that you need clarity on, want feedback on, etc.Mention if it's a "Program or Access, Tech, or Schedule Question" for Kierra and the team along with your question or issue at hand and specifics on what's going on so we can support.
VIP Members:
VIP Member who'd like to use your personalized support for faster feedback, specific to you, your offers, and your ideal client in real-time sales, marketing, or content activites, client conversations, while you and/or your team are working, etc., send me your question or what you need.Not VIP, but would like details about upgrading? Click the button and DM me "VIP UPGRADE".
**** PLEASE NOTE: At this time, both the DM and number listed are only available for text or voice notes, and do not allow for you to call in directly. If you’re a client who gets private coaching and consulting calls, mention this so we can get you the link to schedule a call.If you are not, but would like a call with Kierra, please mention that in your message so we can share the options.